FREE DELIVERY over £19 | Made in UK | Award-winning

Be Your Dog's Best Friend

Our carefully-crafted selection of use-yourself grooming, handy accessories, home fragrance and gifts is packed with ingredients to help hounds & humans live in harmony. Multiple award-winning & carefully made in the UK with natural ingredients, it's exactly how your dog wants to be pampered.

Take a look closer look at our fun & fragrant range suitable for all dogs…. It’s fur-tastic!

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the power of scent

Our 'Sniffology'

A dog’s sense of smell is up to 100,000 times stronger than humans - it's a super-power that deserves respect. Our signature scent combines the finest grade, 100% natural essential oils renowned for calming & soothing. The distinctive aromatic woodland scent appeals to hounds & humans alike:  to a dog, it’s like a walk in the woods (...and much nicer for you than the foxpoo they prefer!)

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made with care

Vegan friendly, Cruelty Free

Our formulas have been specially developed for dogs with a powerhouse blend of active & botanical ingredients, not tested on animals (our own picky pets tried everything first) 

Conscious of sustainability in packaging and use, we have combined luxury & practicality into beautiful recyclable & reusable materials.

Because they're 'woof' it!

how we make it
exceptional quality

Proudly made in the UK

From bath-time to on-the-go spritz, our furcare & skincare range keeps any dog looking, feeling & smelling GREAT.

It's all made in the UK with natural ingredients and our WOODLAND WONDERFUR essential oil blend.

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What's Inside

What goes ON your dog is just as important as what goes IN them.

It's a philosophy that's won us prestigious awards for innovation and quality, as well as expert endorsements and loyal customers! Keeping skin and fur in tip-top condition is as fundamental to a dog's wellbeing, as nutrition and training.

Its why we’ve designed our range to human quality standards: far more stringent than many other products available.

Made in the UK - Sustainably & sensibly packaged, with minimal (or no) plastic - Vegan-friendly & Cruelty-free


So pleased I ordered these products. Great service and super fast delivery. Products smell amazing which will help my my stinky pooch. Will definitely recommend and will be ordering again soon.


Absolutely love these guys! The air freshener is fabulous gone with the pong! Although we love the dry shampoo & especially the paw wipes as I have show dogs so these are a fabulous to have in our kits. And life savers on walks is they step/roll in !! Keep doing your magic team Sniffe & Likkit


My dog Beau absolutely loves this brand & I think they make fabulous gift ideas too. Highly recommend


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